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Job Details

Assistant Director of Sales OEM

  2025-06-03     Ace Hotel & Swim Club     Palm Springs,CA  
Description:

The Assistant Director of Sales assists with direct oversight of sales and marketing operations for a hotel, in partnership with the respective Director of Sales/Director of Sales & Marketing. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel Sales Managers including, but not limited to, direct sales, follow-up, sales administration, hiring of staff, training, managing and coaching. Additional responsibilities include assisting with sales and marketing budget, forecast, advertising, and marketing and business plans. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates, overtime does apply and is calculated accordingly.

Qualifications

  • At least 4 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience.
  • Must have a valid driver's license in the applicable state.
  • Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
  • Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
  • Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
  • Must be proficient in general computer knowledge especially Microsoft Office products.
  • Must be able to work independently and simultaneously manage multiple tasks.
  • Strong organization and presentation skills.
  • Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team.
  • Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
  • Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
  • Must be able to work with and understand financial information and data, and basic arithmetic functions.

Responsibilities

  • Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement and manage the division's annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
  • Proactively conduct outside sales calls, conduct sales tours and entertain clients.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Adhere to Aimbridge Hospitality's established regulations, company standards, sales standards and sales metrics related.
  • Comply with attainment of individual goals, as well as team goals and budgeted metrics.
  • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
  • In partnership with the Director of Sales, help to manage Human Resources in the division in order to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
  • Help to supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded.
  • Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office and Reservations.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
  • Maintain professional working relationships and promote open lines of communication to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
  • Travel on a weekly basis, as required.
  • Act, as directed, on behalf of the General Manager in his/her absence; performing any other duties, as requested by management.
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