Job Details

Join the renowned Anheuser-Busch family, where passion meets innovation! We are looking for a proactive and strategic Brand Activation Lead to enhance the NUTRL brand's presence, drive sales, and foster consumer engagement. As a critical team member, you will champion a national sampling program, managing weekly on-premise and off-premise sampling events across key accounts. We seek highly motivated and results-oriented candidates who want to be part of an established and rapidly growing company driven by groundbreaking ideas and an innovative culture.

About the Role

The Brand Activation Lead will play a vital role in managing and developing a team of part-time Adult Beverage Brand Ambassadors. This fast-paced position involves overseeing recruitment, training, and motivation of the team to ensure excellence in execution through direct consumer engagement within the assigned market. Your responsibilities will include final interviews, hiring, training, performance management, and ensuring that all reports and deliverables align with our program's goals and metrics.

Essential Responsibilities

• Team Management: Lead Brand Ambassador team recruitment, training, and event execution, ensuring they have the necessary materials for success.
• Field Operations: Cultivate professional relationships with key wholesaler/client management teams, utilizing reports to highlight program insights and execution performance.
• Client Relationships: Foster strong connections with wholesaler/client representatives, maintaining visibility in relevant accounts.
• Team Collaboration: Work closely with support and agency operations for seamless report development, event execution, and financial management.

Travel Requirements: This role necessitates travel up to 50% of the time.

Qualifications:

• Bachelor's Degree is required.
• 2-4 years of relevant experience, preferably in the alcohol or beverage industry.
• Experience in an agency, retail, or consumer packaged goods environment is a plus.

Skills and Abilities:

• A strong team player who thrives in collaborative environments.
• Adaptable in fast-paced settings and open to innovative ideas.
• Effective communicator across various channels.
• Capable of managing multiple tasks independently while meeting deadlines.

This job description provides a general overview and is not exhaustive of all responsibilities involved. Anheuser-Busch reserves the right to alter job responsibilities as needed to comply with applicable laws. We provide reasonable accommodations for known disabilities to enable qualified applicants to engage in the hiring process and perform essential job functions.

Job will remain open until filled.