Job Details
Senior Manager, B2B Applied Analytics
2025-07-23 Adobe Systems GmbH all cities,CAJOB LEVEL
M40EMPLOYEE ROLE
People ManagerThe Opportunity
We are seeking a highly motivated and strategic Senior Manager, B2B Applied Analytics to join our team. Reporting to the Group Manager - B2B Analytics, you will be responsible for overseeing the end-to-end marketing analytics strategy and execution, delivering actionable insights that drive marketing performance and B2B business outcomes. Understanding of B2B marketing funnels, behavioral analytics, critical metrics optimization, team management, communication with collaborators, data-driven decision-making required.
In this highly visible and impactful role, you will help strategize and implement full-funnel marketing measurement across various channels.
What you'll Do
- Lead a team to provide in-depth analysis of B2B marketing data to uncover trends, patterns, and performance drivers. Mentor them to deliver weekly run-the-business insight readouts covering Global teams and actions.
- Partner with Segment Marketing, Lifecycle Marketing, Digitial/Demand Marketing, and Marketing Ops to review channel performance and optimize marketing programs.
- Establish and grow critical partnerships with GTM, PMM, SalesOps, and Sales teams to showcase marketing effectiveness and contribution to revenue targets.
- Interact with data engineers and technical teams (within and outside of the B2B Team) to translate analytics strategy into business requirements and functional specifications that can be worked and scaled.
- Manage a variety of internal B2B products and tools (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers.
- Communicate analytical findings and strategic recommendations clearly and confidently to technical and non-technical team members, including senior leadership.
- Serve as the go-to expert for B2B analytics and activation across the organization.
- Develop and implement a comprehensive analytics strategy aligned to business objectives.
- Define and continuously evolve performance measurements to assess and optimize marketing impact.
- Deliver quarterly business reviews to executive leadership and broader partner teams.
What you need to succeed
- 8+ years of relevant work experience
- BS/BA in business, marketing, economics, or similar. MBA and/or Management Consulting experience desired
- Experience working for:
- a leading technology company
- a strategy/management consulting organization
- a digital agency
- or a corporate marketing department strongly desired
- Work experience in Business-to-Business (B2B) strongly recommended
- Comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, and deadlines, is meticulous and detail-oriented, and is a self-starter.
- Experience defining marketing strategy, sales enablement, and/or campaign plans desired
- Passion for big data and translating said data and trends into meaningful insights, stories, and BI dashboards
- Excellent packager and presenter of complex concepts and dense data (a PowerPoint wiz)
- Ability to communicate ideas (verbally and in writing) to all types of functions and levels
- Excellent time management and project management skills
- Expert relationship manager. Ability to quickly understand needs of internal clients and build plans to meet needs
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
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At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
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