Job Details

Position Summary:

This position plays a key role in the marketing department and is responsible for developing innovative and engaging online marketing campaigns. Under the direction of the Senior Marketing Manager, this position will build and execute a strategy that generates traction, engagement, and sales across various digital channels.

This position will be responsible for creating and curating content tailored for the Zoo's unique online audience. We're looking for someone who is passionate about engaging with our audience and converting followers into customers. The ideal candidate is a masterful storyteller who is proactive, enthusiastic, flexible, and collaborative.

Responsibilities:

• Partner with the Senior Marketing Manager to develop quarterly digital content strategies that align with organizational goals, campaigns, and seasonal priorities.
• Identify emerging opportunities and trends in digital media to enhance audience engagement and drive measurable results.
• Ensure strategies are cohesive across platforms including social media, email, blogs, web, and video.
• Manage the Zoo's email marketing, including content strategy, copywriting, editing, design, scheduling, and performance tracking for the Zoo's email newsletter and other email campaigns.
• Write and edit copy for a wide variety of marketing needs, including:
• Press releases, media advisories, and event announcements.
• Blog articles, feature stories, and conservation updates.
• Advertising copy for print, digital, radio, and TV placements.
• Web page content, including SEO-optimized copy and visitor information updates.
• Promotional materials, flyers, brochures, etc.
• Act as the first line of quality control for all digital content developed by the marketing coordinators. Copy-edit, fact-check, and review for brand voice, tone, grammar, accessibility, and accuracy.
• Lead the execution of the Zoo's social media presence.
• Photograph and shoot video of various park assets including animals, gardens, events, guest interactions, etc.
• Update and optimize the Zoo's photo and video library.
• Stay up to date on online trends, habits, and behaviors to make informed recommendations on digital content and strategy.
• Gather and track social analytics data and deliver regular reports on social media activities.
• Field requests from internal departments and propose solutions that adhere to the overall digital marketing strategy and greater business initiatives.
• Serve as a Zoo ambassador for community events, as assigned.

All other duties, as assigned. The specific tasks outlined are not all-inclusive, but rather it is intended to identify the major responsibilities and requirements of the job. The employee may be requested to perform other job-related responsibilities and tasks other than those stated in this specification.

Requirements

Key Skills and Qualifications:

• Bachelor's degree, preferably in marketing, communications, public relations, or a related topic. An equivalent combination of formal education, training, and experience may also be considered.
• 3-5 years of professional experience in marketing, writing, or content creation, with a strong portfolio of work.
• Exceptional writing, editing, and proofreading abilities, with a proven ability to craft compelling, audience-specific messaging across multiple platforms.
• Demonstrated experience managing social media channels, developing campaigns, and producing multimedia content.
• Detail oriented, with the ability to produce high quality work, even with tight time constraints.
• A keen eye for trends, a strong understanding of strategic communications, and a willingness to try and learn new things.
• Collaborative, creative, and solutions-focused mindset.
• Photography, videography, and editing skills are a plus.

Physical Position Description:

ESSENTIAL PHYSICAL TASKS: Occasional standing, walking, bending, twisting, some lifting up to 50 lbs.

TYPICAL WORKING CONDITIONS: Primarily an office environment, occasionally on-grounds.

HOLIDAY/EVENING WORK: Occasional Holiday, weekend, and evening work.

TRAVEL: Occasional travel to vendors and suppliers.

Salary Description

$27.00 - $29.00/hr