Job Details

Overview

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin enables businesses to deliver always-on, exceptional customer service and, with Intercom Customer Service Suite, provides AI-enhanced support for more complex or high-touch queries that may require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom sets the new standard for customer service. We push boundaries, move quickly, and deliver value to our customers through our core values.

What's the opportunity?

We're looking for a Senior Manager to lead Intercom's most impactful brand activations and sponsorships across North America. In this role, you'll shape high-quality, memorable experiences that highlight Fin's product depth and Intercom's evolving leadership in AI.

These aren't demand-gen campaigns. They're thoughtfully crafted brand moments designed to spark conversation, build trust, and demonstrate the real-world value of our AI-first approach. You'll own the full arc of strategy and execution, ensuring every activation is creatively ambitious and flawlessly delivered. You'll also work closely with go-to-market teams to ensure these experiences connect to pipeline in a purposeful, commercially meaningful way.

Responsibilities

• Own and lead Intercom's full portfolio of brand sponsorships and event activations
• Drive the strategy and execution of tier 1 third-party events, including strategic sponsorships and product showcases that elevate our product story and market presence
• Deliver world-class creative execution across activation design, attendee flow, AV, visuals, and on-site experience
• Bring Fin to life through experiences that communicate its technical depth, product maturity, and category leadership
• Collaborate cross-functionally with Communications, Brand Marketing, R&D, and Field Marketing to align on speakers, executive engagement, campaign tie-ins, and commercial goals
• Lead agencies and vendors to deliver high-impact, on-brand experiences on time and on budget
• Define and track success using a mix of brand and business metrics
• Travel approximately 25–30% to oversee on-site execution and uphold a high standard of quality

Qualifications

• 6+ years of experience leading end-to-end brand events and activations, ideally in tech or B2B environments
• Proven ability to produce visually refined, creatively ambitious, and strategically aligned brand experiences
• Strong ownership mindset; initiative-taker who follows through without direction and maintains high standards
• Comfortable in fast-paced, high-ambiguity environments; able to bring structure, make quick decisions, and keep projects moving
• Hands-on creative production expertise with good judgment across design, product storytelling, and attendee experience
• Ability to work with technical and product teams and translate complex products into impactful experiences
• Clear, collaborative communicator who keeps stakeholders aligned and projects on track
• Experience managing budgets, timelines, and external partners
• Commitment to brand consistency and high-quality execution
• Bachelor's degree in marketing, event management, or related field
• Experience marketing AI products
• Proficiency with event software platforms (ticketing, streaming, engagement tools)

Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews; performance is rewarded
• Flexible paid time off policy
• Paid Parental Leave Program
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family

Salary basis: The base salary range for candidates within the San Francisco Bay Area is $147,000 – $170,000. Actual pay depends on education, skills, experience, location, and other factors. Regular employees may be eligible for corporate bonuses, stock RSUs, and other incentive programs. Base pay ranges are subject to change.

Intercom has a hybrid working policy. We expect in-office presence at least three days per week.

We value diversity and are committed to Equal Employment Opportunity. Intercom will not discriminate based on protected characteristics as defined by law.

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