Job Details

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Estrella brand in Palm Springs and Inland Empire, CA. As a pivotal member of our team, you will lead the charge in ensuring Estrella remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results-oriented. With Advantage, youll be part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities:

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
• Manage all aspects of the Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Oversee local asset managementensuring Brand Ambassadors are properly equipped with merchandise and materials needed for sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Manage local budget, including reporting and reconciliation.
• Perform pre-calls and checklists in preparation for sampling events.
• Monitor event execution to ensure all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week, including expense reports, weekly recaps, BA survey audits, timesheet approvals, etc.
• Maintain knowledge of local nightlife/events and alcohol beverage laws.
• Assist in analyzing sales and market/territory data to provide consultation or corrections for under-performing accounts.
• Manage events in person.

Qualifications:

• Must be of legal drinking age (21+).
• At least 2 years of beverage company and/or distributor experience.
• Valid drivers license and reliable transportation are required.
• Ability to travel for training and other market needs.
• Access to a computer with Microsoft Office and home internet.
• Proficiency in Excel and PowerPoint.
• Personal smartphone for communication and reporting in the field.
• Availability to work 40+ hours per week, including nights and weekends.
• Experience with event production, team management, brand promotion, wholesaler and account collaboration, and sampling preferred.
• Ability to lift up to 40 lbs.
• Excellent written and verbal communication skills.
• Professional demeanor, strong work ethic, and leadership skills.
• Strong organizational skills to meet deadlines.
• Reside in the market for the full duration of the program.

What We Offer:

• Monthly auto & tech stipend.
• Opportunities for bonus and recognition.
• Training and career development with Advantage.
• Representation of innovative and fast-growing brands.
• Potential for professional growth within Anheuser-Busch.