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Job Details

Brand Marketing Specialist - Legal Marketing

  2025-12-12     EverService     Cathedral City,CA  
Description:

Brand Marketing Specialist

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail, and technology industries integrated with clients' CRM, EHR, and operational systems.

We're seeking a Brand Marketing Specialist to support internal brand strategy and growth for a marketing agency within the Legal Marketing vertical at EverService. This role will help drive our brand presence, support major marketing initiatives, and ensure the consistent delivery of high-quality content across all channels. This role oversees key brand, content, and promotional initiatives and will manage multi-channel brand visibility, support podcast production and distribution, and ensure our weekly newsletter and owned content channels remain aligned with our voice, standards, and growth goals.

Position Responsibilities:

  • Own and evolve one of the legal marketing brands across all touchpoints within the EverService portfolio
  • Manage, edit, and publish content for the brand website, ensuring accuracy, tone consistency, and alignment with brand strategy
  • Oversee non-legal content needs across marketing channels (AI-assisted drafting; human review and brand refinement still required)
  • Maintain and evolve the brand voice, messaging guidelines, and content quality standards
  • Collaborate with internal SEO and marketing teams to ensure published content supports performance goals
  • Coordinate all marketing and promotional activities associated with the brand podcast
  • Support podcast production logistics, guest coordination, and weekly scheduling needs
  • Develop and execute strategies to grow podcast listenership across platforms (social, newsletter, website, partners, etc.)
  • Work with creative teams to oversee assets (thumbnails, audiograms, clips, etc.) and ensure consistent branding
  • Oversee the weekly newsletter from planning through publication
  • Manage topic curation, AI-assisted drafting, editing, formatting, scheduling, and distribution
  • Track engagement metrics and implement improvements to increase open rates, CTR, and subscriber growth
  • Collaborate with cross-functional teams (SEO, PPC, Creative, Ops) to align on brand messaging and campaign needs
  • Assist with marketing planning, calendar management, and project coordination
  • Support ad-hoc brand initiatives, social media content planning, and other marketing requests


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