Job Details

This role requires candidates who are currently authorized to work in the U.S. without sponsorship, and C2C arrangements are not accepted. This role is remote.

Job Description
The Product Marketing Manager is responsible for designing and executing lifecycle communication strategies that engage existing subscribers and drive retention, product usage, and revenue growth. This role partners closely with cross-functional teams-including governance, CRM, engagement marketing, and revenue marketing-to develop modern, data-driven marketing initiatives. A core focus of this role is enhancing automation and personalization across multiple touchpoints to optimize key performance metrics.

Key Responsibilities

• Develop and refine lifecycle marketing strategies that deepen subscriber engagement and improve retention.
• Collaborate with cross-functional partners to align messaging, campaigns, and performance goals.
• Lead initiatives that enhance marketing automation, personalization, and content delivery.
• Identify strategic opportunities and build actionable roadmaps for improved customer journeys.
• Manage the planning, execution, and optimization of multi-channel communication programs.
• Ensure projects are delivered on time and aligned to broader program goals.

• Experience working with a subscription-based or streaming/SVOD service.
• Strong background in marketing automation and personalization strategies (e.g., customer journeys, automated content libraries, personalized recommendations).
• Proven ability to independently lead enterprise-level strategic initiatives, including discovery work, roadmap creation, and implementation.
• Demonstrated ownership of a strategic portfolio with a track record of identifying opportunities and executing plans.
• Experience driving cross-functional alignment and delivering projects according to roadmap milestones.
• 2+ years of communications or campaign strategy experience within a mid-sized or large organization, with emphasis on automation, personalization, and efficiency (subscription services preferred).