Drive our digital strategy across all performance marketing campaigns, channels and touch-points. Champion a performance thinking through the organization to establish a centralized hub experience within the agency and then deploy precise, coordinated and measurable engagement strategies that deliver the right message, to the right person through the right channel. Help understand what makes the audience tick and what makes a dent in the universe in terms of performance. Work in matrix with the larger strategy team as well as the dedicated performance marketing team.
Main responsibilities: