Job Details

Lead Generation & Email Marketing Specialist (Remote)

CloudPSO is a Information Technology Outsourcing (ITO) company that assists in the acquisition of qualified staff to address complex digital problems in order to increase efficiency, reduce costs, and maintain compliance.

CloudPSO was founded in 2017 with an aim to provide businesses with a competent and skilled workforce at any given point in time and from any geographic region.

We are a US-based company with headquarters in Dallas (Texas) and a center of excellence in Pakistan. We have over 200 facility seats with an additional Work-From-Home facility. CloudPSO has skillful in-house software development teams with state-of-the-art tools, the latest VOIP technology platform, and secure infrastructure.

Our core values consist of client satisfaction, commitment, quality, and transparency.

We, at CloudPSO, hunt, analyze, recruit, train, and retain top-notch talent for you to help achieve your business goals. Optimizing mission-critical and day-to-day enterprise IT operations, CloudPSO enables businesses to transform, innovate and scale.

Job Description

This is a remote position.

Role Overview

We are seeking a proactive Lead Generation & Email Marketing Specialist to drive outbound outreach and support B2B SaaS sales efforts. This role will play a key part in shaping lead generation programs, advising on email and outbound strategy, and working closely with sales and leadership teams.

Key Responsibilities:

• Create, execute, and optimize outbound email campaigns targeting B2B SaaS prospects
• Experience in B2B SaaS marketing and outreach strategies , with a strong understanding of cybersecurity audiences
• Monitor campaign performance (open rates, click-throughs, replies) and continuously optimize results
• Assist in segmenting contact lists and personalizing outreach at scale

CRM & HubSpot

• Manage and maintain lead pipelines within HubSpot
• Ensure accurate lead status tracking and timely follow-ups
• Coordinate closely with sales teams to align lead priorities and next steps

Program Ownership & Growth

• Take initiative in building and leading lead generation programs from scratch
• Be comfortable experimenting with and adopting new AI tools to improve campaign efficiency, personalization, and reporting
• Support ongoing improvements to outbound processes and workflows

Social & Marketing Support

• Assist with LinkedIn outreach and other social platforms for B2B lead generation
• Repurpose marketing content (posts, announcements, campaigns) to support outbound efforts

Reporting & Coordination

• Provide regular reports on lead generation performance and pipeline health
• Work closely with sales teams during California (PST) business hours to ensure aligned execution
  

Requirements

• Proven experience in B2B SaaS lead generation and email marketing
• Prior exposure to B2B cybersecurity marketing is highly preferred
• Hands-on experience with HubSpot or similar CRM platforms
• Comfort using and learning AI-powered tools for marketing and lead generation
• Ability to work US PST business hours
  
• Employee stock option plan (ESOP)
• Medical insurance
• Annual Increments
• Company gadgets
• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Collaborative and innovative work environment.
• Chance to work on cutting-edge cloud projects.
• Supportive and inclusive company culture